You Should Test That: Conversion Optimization
You Should Test That is a conversion optimization book about using data and experiments to improve how websites turn visitors into customers. It covers analytics, prioritizing tests, selecting methods and evaluating results, with exercises and case studies. Its 2013 publication date is worth considering if you need guidance tailored to current tools or practices.
At a glance
- Explains how to use analytics to assess conversion opportunities and prioritize experiments.
- Covers testing approaches and interpreting results to decide what to adjust on a website.
- Includes hands-on exercises, case studies and a full-color insert.
Reference price: $29.99
Price checked: Nov 14, 2026
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Pros and cons
Pros
- The subject matter connects data analysis with practical website experiments and changes.
- Exercises and case studies give readers material to apply alongside the explanations.
Cons
- Published in 2013, so examples and guidance may not reflect later changes to analytics tools and website practices.
Technical specifications
9 specifications| Publisher | Sybex |
|---|---|
| Publication date | January 14, 2013 |
| Edition | 1st |
| Language | English |
| Print length | 368 pages |
| ISBN-10 | 1118301307 |
| ISBN-13 | 978-1118301302 |
| Weight listed | 2.31 pounds |
|---|---|
| Dimensions | 7.4 x 0.9 x 9.2 inches |
Who is it for?
A good fit for
- Website owners and marketers seeking a structured introduction to conversion optimization.
- Readers who want to learn how to generate test ideas, prioritize opportunities and interpret experiment results.
Less suited to
- Readers seeking a current reference focused on today's analytics platforms or recent web practices.
Customer reviews on Amazon
- 5 stars
72% 72% - 4 stars
11% 11% - 3 stars
13% 13% - 2 stars
3% 3% - 1 star
1% 1%
Customer feedback describes the book as accessible, clear and helpful, including reports that the explanations are easy to understand and that it offers practical tools. Those impressions may suit readers looking for an approachable introduction to the listed analytics and testing topics. Aggregate ratings are generally positive, though they do not establish how well the material fits a particular reader or how current its guidance is.
Positive themes
- Customers describe the book as accessible and clear.
- Feedback highlights helpfulness and practical tools.
Frequently asked questions
What topics does You Should Test That cover?
The listing describes coverage of analytics, prioritizing experiment opportunities, choosing testing methods, making website adjustments and analyzing results.
Does the book include practical exercises?
Yes. The listing says it includes hands-on exercises and case studies, as well as a full-color insert.
Is this a recent guide to conversion optimization?
No. The listed publication date is January 14, 2013. Consider that when looking for guidance on current tools or practices.
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