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Product guide

Lucky Brand 410 Athletic Straight Coolmax Stretch Jeans, Model 7M12943

Lucky Brand 410 Athletic Straight Coolmax Stretch Jeans, model 7M12943, are described as a high-stretch dark-wash style designed for athletic builds. The listing pairs a straight, slim-straight leg with five-pocket styling and COOLMAX technology intended to help regulate temperature.

At a glance

  • Designed for athletic shapes, with room to move and a straight, slim-straight leg.
  • High-stretch dark-wash denim with COOLMAX technology described as helping regulate temperature.
  • Classic five-pocket design with belt loops and a button-and-zip fly.
Price
$29.70Save 70%

Reference price: $99.00

Price checked: Nov 14, 2026

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Often bought together

Pros and cons

Pros

  • Stretch denim and an athletic-oriented cut may suit muscular builds or buyers seeking room to move.
  • The five-pocket layout and dark wash are versatile for casual wear.
  • COOLMAX temperature-regulating technology is a useful stated feature for buyers who prefer it.

Technical specifications

9 specifications
Identity
BrandLucky Brand
Model7M12943
Departmentmens
Design and features
DenimHigh-stretch dark wash
Temperature featureCOOLMAX® technology that helps regulate your temperature
FlyButton-and-zip fly
PocketsClassic 5 pocket styling
Waist detailsBelt loops
Wash detailFaded whiskering effect

Who is it for?

A good fit for

  • Men seeking an athletic-fit straight jean with stretch.
  • Buyers who want dark-wash denim with classic five-pocket styling.
  • People interested in denim featuring COOLMAX temperature-regulating technology.
Lucky Brand 410 Athletic Straight Coolmax Stretch Jeans, Model 7M12943 · photo 2
Additional product photo 2

Customer reviews on Amazon

4.5 / 5 · 267 ratings
  • 5 stars76%76%
  • 4 stars15%15%
  • 3 stars4%4%
  • 2 stars1%1%
  • 1 star4%4%

Customer feedback describes the jeans as comfortable, stretchy and versatile, with positive comments about fit for muscular builds, appearance and quality. Those impressions align with the listed athletic cut and high-stretch denim, though they do not establish how the fit will work for every wearer. Durability feedback is mixed, so buyers weighing long-term wear should treat that point as uncertain.

Positive themes

  • Customers report comfort and stretch, including fit that suits muscular builds.
  • Customers appreciate the appearance, quality and versatility.

Mixed feedback

  • Durability feedback is mixed, with some customers reporting durability and others expressing concerns about longevity.

Frequently asked questions

What fit does the Lucky Brand 410 jean have?

The listing describes an athletic shape fit with a straight, slim-straight leg and room to move.

Does this jean use stretch denim?

Yes. The listing describes it as high-stretch denim.

What does COOLMAX technology claim to do?

The product description says COOLMAX technology helps regulate your temperature.

What design details are listed?

It has a dark wash with faded whiskering, a button-and-zip fly, belt loops and classic five-pocket styling.

Lucky Brand 410 Athletic Straight Coolmax Stretch Jeans, Model 7M12943 · photo 3
Additional product photo 3

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