Costovation: Innovation That Gives Your Customers Exactly What They Want—and Nothing More (Audiobook)
That Gives Your Exactly They: Costovation is an audiobook about finding innovation opportunities in business models while focusing on what customers want. It covers open innovation, cost-sharing, simplifying products, turning waste into offerings, and competitive positioning, with examples and interactive exercises.
At a glance
- Frames innovation as a business-model question as well as a product question.
- Topics include open innovation, cost-sharing, product simplification, and converting waste into new offerings.
- Includes examples and interactive exercises, according to the listing.
- Uses Planet Fitness as an example of focusing on casual exercisers seeking low-cost gym access.
Pros and cons
Pros
- Its combination of strategic topics and interactive exercises may help readers connect the concepts to business decisions.
- The audiobook has a stated listening length of 4 hours and 45 minutes.
Technical specifications
8 specifications| Author | Jennifer Luo Law, see all |
|---|---|
| Narrator | Van Tracy |
| Listening length | 4 hours and 45 minutes |
| Program type | Audiobook |
| Version | Unabridged |
| Language | English |
| Publication date | September 18, 2018 |
| Publisher | AMACOM |
Who is it for?
A good fit for
- Business owners and managers exploring customer-focused cost innovation.
- Listeners interested in business-model strategy, product simplification, and competitive positioning.
Customer reviews on Amazon
- 5 stars
69% 69% - 4 stars
22% 22% - 3 stars
9% 9% - 2 stars
0% 0% - 1 star
0% 0%
Customer feedback describes the content as engaging and practical. Some readers say it prompted them to rethink small-business strategy, and one reports that it helped save their business. These are individual reported experiences, not a guarantee of results. The generally favorable ratings offer a positive signal, though ratings alone do not show which ideas will suit a particular business.
Positive themes
- Customer feedback calls the content engaging and highlights its practical value.
- Feedback mentions approaches readers found useful for reconsidering small-business strategy.
Frequently asked questions
What is Costovation about?
It presents cost innovation as a way to rethink business models and offerings around what customers want, with examples and interactive exercises.
What topics does this audiobook cover?
The listing mentions open innovation, cost-sharing, simplifying products, turning waste into offerings, and how rivals create and defend market positions.
Who narrates the audiobook, and how long is it?
The listing names Van Tracy as narrator and gives a listening length of 4 hours and 45 minutes.
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