# Costovation: Innovation That Gives Your Customers Exactly What They Want—and Nothing More \(Audiobook\)

That Gives Your Exactly They: Costovation is an audiobook about finding innovation opportunities in business models while focusing on what customers want. It covers open innovation, cost-sharing, simplifying products, turning waste into offerings, and competitive positioning, with examples and interactive exercises.

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- Market: US
- Language: en-US
- Currency: USD
- Category: Books, Music & Hobbies > Books, Music & Movies > Books & Comics
- Price: 7.99 USD
- Previous price: 18.89 USD
- Discount: 58%
- Price checked: 2026-11-12T10:08:41.927Z
- Rating: 4.6 / 5
- Reviews: 41

Prices and deal status are the latest recorded data, not a guarantee of availability. Confirm the price and availability with the store.

## At a glance

- Frames innovation as a business-model question as well as a product question.
- Topics include open innovation, cost-sharing, product simplification, and converting waste into new offerings.
- Includes examples and interactive exercises, according to the listing.
- Uses Planet Fitness as an example of focusing on casual exercisers seeking low-cost gym access.

## Pros

- Its combination of strategic topics and interactive exercises may help readers connect the concepts to business decisions.
- The audiobook has a stated listening length of 4 hours and 45 minutes.

## Specifications

### Audiobook details
- Author: Jennifer Luo Law, see all
- Narrator: Van Tracy
- Listening length: 4 hours and 45 minutes
- Program type: Audiobook
- Version: Unabridged
- Language: English
- Publication date: September 18, 2018
- Publisher: AMACOM

## A good fit for

- Business owners and managers exploring customer-focused cost innovation.
- Listeners interested in business-model strategy, product simplification, and competitive positioning.

## Customer feedback

Customer feedback describes the content as engaging and practical. Some readers say it prompted them to rethink small-business strategy, and one reports that it helped save their business. These are individual reported experiences, not a guarantee of results. The generally favorable ratings offer a positive signal, though ratings alone do not show which ideas will suit a particular business.
- Positive themes: Customer feedback calls the content engaging and highlights its practical value.
- Positive themes: Feedback mentions approaches readers found useful for reconsidering small-business strategy.

## Frequently asked questions

### What is Costovation about?
It presents cost innovation as a way to rethink business models and offerings around what customers want, with examples and interactive exercises.
### What topics does this audiobook cover?
The listing mentions open innovation, cost-sharing, simplifying products, turning waste into offerings, and how rivals create and defend market positions.
### Who narrates the audiobook, and how long is it?
The listing names Van Tracy as narrator and gives a listening length of 4 hours and 45 minutes.

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## Images

![Costovation: Innovation That Gives Your Customers Exactly What They Want—and Nothing More \(Audiobook\) — 1](https://best-deals.pro/i/JrIJOTQe738cMAEZFpWbYoo1533Bhrss2Y8vrPLIdWb5zbT5ZIDIEEvdYYw0UHH1TZWUEWdLBwFENv_nraqwzFrk-BnnH-xJPEPFbYWZFC88M9AJxGMS.jpg)