Strategic Communication in Event Planning for Corporations, Nonprofits, and Individuals
Strategic Communication in Event Planning for Corporations, Nonprofits, and Individuals is a Wiley Event Management Series book about planning events around communication strategy and organizational goals. It covers the event lifecycle, budgeting, promotions, logistics, and post-event evaluation, with a focus on in-house planning.
At a glance
- Addresses event planning for corporations, nonprofits, and individuals.
- Covers planning from pre-event analysis through post-event evaluation.
- Connects communication strategy with event objectives, budgeting, promotions, and logistics.
- Listing describes case studies, practical guidance, and instructor-oriented resources.
Reference price: $78.95
Price checked: Nov 14, 2026
View offerAhead of Black FridayExplore the selectionPros and cons
Pros
- The full-lifecycle scope can help readers connect early planning decisions with post-event reporting.
- In-house planning and organizational autonomy are central themes, relevant to teams aiming to manage events internally.
- The stated coverage includes both communication strategy and operational topics such as budgets and logistics.
Technical specifications
9 specifications| Publisher | Wiley |
|---|---|
| Publication date | October 7, 2025 |
| Edition | 1st |
| Language | English |
| Print length | 224 pages |
| ISBN-10 | 1394348355 |
| ISBN-13 | 978-1394348350 |
| Dimensions | 8 x 0.5 x 9.9 inches |
|---|---|
| Weight listed | 14.9 ounces |
Who is it for?
A good fit for
- Students in event planning, hospitality, or communication courses.
- In-house corporate event planners and nonprofit organizers.
- Individuals or consultants seeking a strategic framework for event communication.
Less suited to
- Readers looking only for a narrow, step-by-step guide to one event format or venue.
Frequently asked questions
What subjects does this book cover?
The listing describes a full event lifecycle approach, including pre-event analysis, communication strategy, budgeting, promotions, logistics, and post-event evaluation.
Who is the book aimed at?
The listing presents it for undergraduate and graduate courses and as a reference for professional event planners, nonprofit organizers, and consultants.
Does it focus on in-house event planning?
Yes. The listing highlights in-house planning for businesses, nonprofits, and individuals, including organizational autonomy and reducing reliance on external planning.
How long is the print edition?
The listed print length is 224 pages.
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