SHEGLAM Color Bloom Liquid Blush, Matte Finish, Devoted

SHEGLAM Color Bloom is a liquid cheek blush in the Devoted shade, with a matte finish and a built-in sponge applicator. Its light-coverage claim and compact listed size suit buyers seeking a subtle application, while the waterproof claim is from the listing rather than an independently verified performance result.

At a glance

Listing claims light coverage and a waterproof formula.
Built-in sponge applicator is intended for precise application.
The listing says the formula contains vitamin C.
Leaping Bunny Certified, according to the listing.

Price

$5.64Save 19%

Reference price: ~~$6.99~~

Price checked: Nov 13, 2026

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Pros and cons

Pros

Built-in sponge applicator means there is no need to rely on a separate applicator for placement.
Light coverage is suited to buyers who prefer a subtle blush effect over a stated full-coverage one.

Technical specifications

4 specifications

Identity
Brand	SHEGLAM
Shade	Devoted
Finish	Matte

Dimensions and installation
Dimensions listed	1.26 x 3.27 x 1.38 inches; 0.17 ounces

What to know before buying

Listing details to confirm

The listing presents this as a matte blush while customer feedback describes a natural finish. Finish perception can vary, so consider this distinction if matte texture is a priority. The waterproof and wear claims are listing statements, not independent test results.

Who is it for?

A good fit for

Shoppers looking for a liquid cheek blush with a matte listing description and built-in applicator.
Buyers who prefer light coverage and want a small-format blush.

Less suited to

Anyone seeking an explicitly full-coverage blush, as the listing describes light coverage.
Buyers who require independently verified waterproof or all-day wear performance.

SHEGLAM Color Bloom Liquid Blush, Matte Finish, Devoted · photo 2 — Additional product photo 2

Customer reviews on Amazon

4.5 / 5 · 18,049 ratings

5 stars76%76%
4 stars11%11%
3 stars7%7%
2 stars2%2%
1 star4%4%

Customer feedback is favorable about color, blendability, texture, longevity, skin compatibility and value, while aggregate ratings also include a smaller range of lower-star responses. For buyers seeking a liquid blush with light coverage and a built-in sponge, the reported ease of blending and wear may be useful, but these perceptions do not establish performance for every skin tone or prove the listing's waterproof claim. Feedback describes a natural finish, which may not match every buyer's expectations of a matte product.

Positive themes

Customer feedback highlights color, blendability and creamy texture.
Customers are reported to find the blush long-wearing and compatible with various skin tones.

Frequently asked questions

What finish is SHEGLAM Color Bloom in Devoted listed with?

The product title identifies a matte finish. Customer feedback describes a natural finish, so the perceived result may differ from the listing description.

How much coverage does the listing claim?

It describes the blush as light coverage.

Does it include an applicator?

The listing describes a built-in sponge applicator.

Is the blush waterproof?

The listing claims a waterproof formula, but this is not an independently verified performance result.